Last update: 22/01/2020
This policy details the Company’s practice regarding the placement, use and administration of „cookies” used by the domain https://www.insightout-analytics.com (hereinafter briefly, generically, the Website or Site) and is intended to inform users about this subject.
1. Identification of the data controller
Name: MACHINE LEARNING SOLUTIONS S.R.L. (hereinafter the Company or MLS)
Headquarters: Romania, Timis county, Timisoara, Alpinistilor St., no. 17, ap. 1
Registration no.: J35/4631/2018
Fiscal code: 40330105
2. Contact details in the field of personal data protection
The deadline for the Company to send a response is no more than 30 days from the receipt of the request.
3. General information
The Site uses its own and third-party cookies to provide visitors to the Site a much better browsing experience and services tailored to their needs and interests.
4. Purpose of cookies
The role of cookies is to:
Cookies are NOT viruses! They use plain text formats. They are not made up of pieces of code so they cannot be executed nor can they self-run. As a result, you cannot duplicate or replicate on other networks to run or replicate again. Because they cannot perform these functions, they cannot be considered viruses. However, cookies can be used for negative purposes. Because it stores information about users’ browsing preferences and browsing history, cookies can be used as a form of spyware.
5. The definition of cookies
The term „cookie” refers to the technologies by which certain information is collected automatically. An „Internet Cookie” (also known as a „browser cookie” or „HTTP cookie” or simply „cookie”) is a small file, consisting of letters and numbers, that will be stored on your computer, mobile device or other equipment of a user accessing the Internet.
The cookie is installed by a web server’s request from a browser (e.g. Internet Explorer, Chrome) and is completely „passive” (does not contain software, viruses or spyware and cannot access the information on the hard drive to the user who installed them).
A cookie consists of 2 parts:
Furthermore, the lifetime of a cookie is limited from the moment of installation. Technically, only the webserver that sent the cookie can access it again when a visitor returns to the website associated with that webserver.
Cookies themselves do not require personal information to be used and, in most cases, do not personally identify Internet users.
Cookies are the central point of the efficient functioning of the Internet, helping to generate a friendly browsing experience and adapted to the preferences and interests of each user.
Refusing or disabling cookies can make some sites impossible to use. Refusing or deactivating cookies does not mean that visitors will no longer receive online advertising – only that they will no longer be able to take into account their preferences and interests, highlighted by their browsing behavior.
6. Main categories of cookies
These are temporarily stored in the cookie folder of the web browser for it to store until the visitor exits the respective web-site or closes the browser window.
These are stored on the hard drive of a computer or device (and generally depend on the default cookie lifetime). Persistent cookies include those placed by a website other than the one that the visitor accesses at that time – known as ‘third party cookies’ – which can be used anonymously to memorize the interests of a user so that the most relevant advertising is delivered to visitors.
7. Advantages of cookies
A cookie contains information that links a web-browser (user / visitor) to a particular web-server (Website). If a browser accesses that web-server again, it can read the information already stored and react accordingly.
Cookies provide visitors with a pleasant browsing experience and support the efforts of many websites to provide comfortable and easily accessible services to users: e.g. preferences regarding online confidentiality or relevant advertising.
8. Timespan of cookies
Cookies are managed by web servers. The validity period of a cookie is limited and may vary significantly, depending on the purpose for which it is placed.
Some cookies are used only for one session (session cookies) and are no longer retained once the user has left the website and some cookies are retained and reused each time the user returns to that website until the expiration date. – what can be a few minutes, hours, days or even years (permanent or fixed cookies).
However, cookies can be deleted by the user at any time through the browser settings.
9. Cookies placed by third parties
Certain content sections on some sites may be provided through third parties / providers (eg news box, a video or an advertisement). These third parties may also place cookies through the Site and they are called „third party cookies”, because they are not placed by the owner of the respective website. Third party providers must also comply with the law in force and the privacy policies of the owner of the Site.
A visit to the Site may place cookies for the purposes of:
a. Cookie necessary for the functioning of the Site
b. Cookies related to multimedia players (eg. flash player cookies), active during a session
c. Social plug-in sharing cookies for users logged on to social platforms
d. Performance cookies
This type of cookie retains the preferences of the user, so no need to set them at each visit.
e. Visitor analysis cookies
Each time a user visits the Site, third-party analytics software (notably Google Analytics and WordPress Platform) generates a user analytics cookie and statistics. This cookie tells the Company if a user has visited the Site before and helps to optimize the interaction with the visitor. The browser will tell you if this cookie is installed and if not, one will be generated. It allows the monitoring of the unique users who visit the Site and the frequency of visits.
As long as a visitor is not registered on this Site as an user (registration option which is not offered by the Website), this cookie cannot be used to identify individuals, being used solely for statistical purposes.
Users can disable or delete individual cookies. More details can be found at https://policies.google.com/technologies/cookies.
f. Cookies for geotargetting
These cookies are used by a software that determines which country the Site visitors come from (in particular, using Google Analytics) by collecting IP addresses. The cookie is used to ensure the security of the Site, but also to optimize the interaction with users, being used anonymously (you can also hide the collected IP addresses) in order to target the content.
g. Cookies for advertising
These cookies allow the Company to find out whether or not a visitor has viewed an online advertisement, which is its type and how long it has been since it saw the advertising message. These cookies are also used to target online advertising, keeping information about the content viewed and not about the visitors.
h. Cookies from third-party advertising providers
Some of the advertising you find on the Site may belong to third parties. Some of these parties use their own anonymous cookies to analyze how many people have been exposed to a message, or to see how many people have been exposed multiple times to the same advertisement.
Thus, the Company may also use third-party cookies for better targeting of advertising / information. These cookies are anonymous, they store information about the visualized content, not about the users. Also, cookies are set anonymously through other websites that the Company advertises. By receiving them, the Company can use them to recognize a person as a visitor to that site and so if he later visits the Site, advertising based on this information can be delivered.
The companies which generate these cookies have their own privacy policies and the Site does not have access to read or write these cookies. Those third party cookies can be used to show users targeted advertising on other sites, based on the visitor’s navigation on the Site. These cookies may also come from third parties such as: Google, Facebook etc.
11. Information processed by means of cookies
Cookies store information in a small text file that allows a website to recognize a browser. The web server shall recognize the browser until the cookie expires or is deleted.
The cookie stores important information that improves the Internet browsing experience, depending on the type of cookie implemented on the Site, but also those that identify errors of use.
Cookies are everywhere and cannot be avoided if the visitor wants to enjoy access to the best and largest Internet sites – local or international.
If the visitor is not disturbed by cookies and is the only person using the computer, he or she may set long deadlines for storing browsing history and personal access data. However, if the visitor shares access to the computer, they may consider setting the browser to delete individual browsing data each time they close the browser. This is a way to access websites that place cookies and delete any visit information at the end of your browsing session.
Many spyware detection and prevention applications include site attack detection. This prevents the browser from accessing sites that might exploit browser vulnerabilities or download dangerous software. As a result, visitors need to make sure they have their browser updated. Many of the cookie-based attacks are made by exploiting the weaknesses of older versions of browsers.
13. How to stop cookies
Disabling and refusing to receive certain cookies may make certain sites unusable, usable only partially or difficult to visit and use, as is the case with the Site. Also, refusing to accept cookies does not mean that visitors shall no longer receive / see online advertising.
It is possible to set it in the browser so that these cookies are no longer accepted or the browser can be set to accept only certain categories of cookies for which the user’s consent is required (so it does not apply to the cookie category necessary for the operation of the Site). All modern browsers offer the ability to change cookie settings.
Thus, the visitor can modify at any time the choices regarding the cookies for which his/her consent is required, by unchecking the corresponding box. These settings can be found in the pop-up available permanently at the bottom of the page, where you can choose between:
Choosing all cookies AND Changing manual cookie settings – Choose cookie according to your preferences.
Thus, visitors can choose to express their consent to the use of one, several or all cookies that do not fall into the category of those indispensable for the use of the Website or the transmission of communications, and change their decision at any time, without thereby affecting in any way the possibility of browsing the Site.
To understand these settings, the following links may be useful:
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari
For setting the third parties cookies, the following website can also be viewed
Furthermore, if you want more information about cookies and what they are used for, we recommend the following links:
Microsoft Cookies guide
All About Cookies
Information on confidentiality for online publicity
Details on confidentiality problems
14. Final provisions
This policy applies to the Company and to the Site visitors.
The Company reserves the right to modify / update the content of the Site, including the policies to which reference is made, at its sole discretion, at any time and for any reason (including but not limited to the occurrence of legislative or jurisprudential changes that may affect the consequences to those published on the Site). The revision of this policy in the future shall be indicated by modifying the date of „Last update” at the top of the page. After the date the updated policy is published, accessing the Site will represent the user’s acceptance of these updated conditions.
However, if there are significant changes that could affect the rights and freedoms of visitors, informing them about those changes will be made by easily visible indications posted on the Site (pop-ups) or by sending emails on the addresses provided if applicable. Such significant changes will have effects for visitors within 7 days from the time of the posting of the pop-up in question or of sending the email by the Company (how the information will be made being decided by MLS, by on a case by case basis).
This document is part of the Company’s set of security policies. Other policies can be applied to the topics addressed in this document and shall be reviewed according to specific needs.
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