HOW OUR MULTICHANNEL ONLINE RECOMMENDATION ENGINE

INCREASED CONVERSION RATES AND LEADS

Imobiliare.ro

The Challenge

Connect users of Imobiliare.ro with announcements uniquely tailored to their implicit and explicit preferences.

The Approach

Built a Machine Learning-powered multichannel online recommendation engine to increase conversion rates and number of leads.

The Goal

Increase the conversion rate by providing each user with the most relevant property listings for their profile.

The Results

A/B testing in production environment (live website) recorded outstanding

performance in key metrics:       

  • 59% increase in user clicks
  • 81% increase in number of user leads

Increase conversion rates and leads

Imobiliare.ro is the leading real estate (property) portal on the Romanian market, with more than 100.000 property listings and over 1.6 million monthly unique visitors. [1]

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„The Online Recommendation Engine led to an increase in user leads due to the improvements in our conversion rates. We were very satisfied with the project implementation and the overall collaboration with InsightOut Analytics.

The team quickly understood our business goals and translated them into technical challenges that were solved with data science solutions.

CIPRIAN GHERAN

Managing Partner & Product Owner

Imobiliare.ro

In-depth Case Study on Recommendation Engines

In today’s digital world, a successful online business goes beyond presenting users with a vast array of options.

In this Case Study, you will learn:

  • Which Machine Learning techniques enable you to generate recommendations tailored to your user’s explicit and implicit preferences?
  • Across which dimensions do recommendations perform best?
  • Which tech stacks are required to deploy a multichannel online recommendation engine?
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Romania


Email

office@insightout-analytics.com


Phone

+49 176 3878 6626

InsightOut Analytics

InsightOut Analytics is a consulting firm for Data Science, Machine Learning & AI.

We develop complete business solutions which enable our clients to stay competitive in their industries by taking data-driven decisions.

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